We're looking for a passionate and experienced Digital Marketing Lead to join Brand Moments EMEA as a full time Stretch member of our team, covering a 8 months maternity leave. Are you a Digital Marketing expert? Please read more below!
What are you going to do?The EMEA Brand Moments team is focused on delivering the most connected and premium digital journeys for our consumer across Nike Digital Ecosystem during key sport, brand defining and commercial moments. Our mission is to become #1 digital brand for EMEA youth during key brand moments.
The teammate who will join us for this stretch will lead key digital horizontal opportunities and high impact brand moments in EMEA incl. key Brand and Retail Moments. We're looking for a strong experience in digital marketing, consumer first mindset, deep knowledge of digital trends, data, creative planning and strong commercial acumen. You understand Nike Digital Ecosystem, consumer shopping behaviour, have strategic thinking and ability to implement bold ideas. You bring experience in cross functional marketing and defining & driving integrated brand plans which includes working across digital & brand marketing, NDDC, Integrated Media, Brand Creative and other functions. You have strong understanding of the sport and lifestyle dimension consumers and ability to connect with them through a digital lens.
Key Accountabilities:
- Drive deep expertise on best in class digital journeys as well as on how to optimise our full ecosystem for key brand and retail moments
- Lead by example on strong x-functional partnership within brand (CFOP's & Functions) and business to support the team in delivering industry defining integrated plans.
- Drive key seasonal moments in collaboration with Global Counterparts. This includes optimising season over season based on data insights, and the co-creation or adaptation of VC, adoption of assets, and creation of digital plans, ensuring it's serve EMEA consumer.
- Manage and influence the seasonal approach and follow through with all counterparts to ensure precision, impact, and Brand Standards work.
- Lead end-to-end key moment plans including commercial and brand initiatives, brining x-functional team together and driving clarity.
- Integrate Membership to be an accelerant of Moments priorities. Additionally, work very closely with the lifecycle and other team to bring learning agenda and measurement plan to unlock our ability to serve every member.
- Think strategically upstream when defining a season, and attention to detail required for downstream collaboration with brand creative teams to bring a campaign to life. Take a long term, big picture view of the business.
- Recommend digital standards and requirements to global Brand Initiatives, brand creative and media counterparts to lead with EMEA relevant content
- Close partnership with integrated media to fully maximise media investment into ecosystem engagement and - conversion
- Brief and manage external agencies for strategic and seasonal work
- Lead with Brand Moments strategy when building consumer right journeys.
What do we offer?- Salary will be discussed with the recruiter
- A hybrid working model of 3 days in the office and 2 days from home
- 25 vacation days for full-time employees
- 8.33% holiday allowance
- Participation in a pension plan, fully covered by Adecco for the first year
- Commuting allowance of €0.23 per km, with a maximum of €23 net per office day
- Work from home allowance of €5 per day on remote workdays
- Access to gym facilities on campus
- 25% discount in the employee store
- Free access to the online learning platform, Adecco Academy
Where will you work?Nike, Inc., a global leader in athletic footwear, apparel, and innovation, is headquartered in Beaverton, Oregon, and serves as a beacon of inspiration for athletes worldwide. Its European Headquarters (EHQ) is located on a vibrant campus that reflects the brand's dynamic and innovative spirit. Surrounded by lush parks, cycling paths, and running tracks, the campus embodies Nike’s commitment to sustainability, health, and community. A melting pot of global talent, it fosters creativity and collaboration, driving forward-thinking ideas that shape the future of sports, culture, and lifestyle.
What do we ask?An experienced marketeer with a passion for sports & culture who is consumer obsessed and has a desire to bring magic to our athletes*. You have a proven track record creating impactful digital campaigns and are comfortable communicating to a diverse set of stakeholder and levels. You have no problem working across multiple seasons at once.
As a Lead Professional, we expect you to work independently, have a strong strategic vision as well as drive operational excellence within the Women’s Sportswear team. You know how to champion effective collaboration cross functionally. Your curiosity and drive will help establish strong partnerships with your direct team, as well as with other teammates. You bring proven project management skills, can manage multiple partners at once and are capable to drive work forward.
- We require a minimum of 6 years of experience in marketing and/or digital capabilities/experience
- Digital Marketing experience (or close collaboration with) is a big plus
- Bachelor's Degree in Marketing or similar
- Excellent written and spoken English
Are you interested?Apply now via the green button. If you need more information about the team, the company, the role; feel free to send an e-mail to nike@adecco.nl. They will be more than happy to support!